Marketing Research and Modeling: Progress and Prospects

A Tribute to Paul E. Green

  • Yoram Wind
  • Paul E. Green

Part of the International Series in Quantitative Marketing book series (ISQM, volume 14)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Introduction

    1. Yoram Wind, Paul E. Green
      Pages 1-13
  3. Bayesian Approach

    1. Front Matter
      Pages 15-15
    2. Eric T. Bradlow, Peter J. Lenk, Greg M. Allenby, Peter E. Rossi
      Pages 17-39
  4. Multivariate Analysis

    1. Front Matter
      Pages 41-41
    2. Wayne S. DeSarbo, Wagner A. Kamakura, Michel Wedel
      Pages 43-68
  5. Multidimensional Scaling

    1. Front Matter
      Pages 69-69
    2. J. Douglas Carroll, Phipps Arabie, Anil Chaturvedi, Lawrence Hubert
      Pages 71-100
  6. Enabling Technologies

    1. Front Matter
      Pages 101-101
  7. Conjoint Analysis

    1. Front Matter
      Pages 115-115
    2. Paul E. Green, Abba M. Krieger, Yoram Wind
      Pages 117-139
    3. John R. Hauser, Vithala R. Rao
      Pages 141-168
    4. Paul E. Green, Abba M. Krieger, Yoram Wind
      Pages 169-199
    5. Jordan Louviere, Deborah J. Street, Leonie Burgess
      Pages 201-214
  8. Reflections

    1. Front Matter
      Pages 231-231
    2. Paul E. Green, Richard M. Johnson, William D. Neal
      Pages 245-264
    3. David Schmittlein, Morris Hamburg, Raymond R. Burke, Gordon A. Wyner, Richard M. Johnson, Howard Moskowitz et al.
      Pages 265-291
    4. Yoram Wind, Paul E. Green
      Pages 293-298
  9. Future Challenges for Marketing Research

    1. Front Matter
      Pages 299-299
  10. Back Matter
    Pages 319-346

About this book


Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


cluster cluster analysis conjoint analysis data mining decision analysis decision theory development dynamic models market research marketing modeling networks rating research value-at-risk

Editors and affiliations

  • Yoram Wind
    • 1
  • Paul E. Green
    • 1
  1. 1.The Wharton SchoolUniversity of PennsylvaniaUSA

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag US 2004
  • Publisher Name Springer, Boston, MA
  • eBook Packages Springer Book Archive
  • Print ISBN 978-0-387-24308-5
  • Online ISBN 978-0-387-28692-1
  • Series Print ISSN 0923-6716
  • Buy this book on publisher's site