Electoral Strategies and Political Marketing

  • Shaun Bowler
  • David M. Farrell

Part of the Contemporary Political Studies book series (CONTPOLSTUD)

Table of contents

  1. Front Matter
    Pages i-x
  2. Shaun Bowler, David M. Farrell
    Pages 1-23
  3. Wolfgang C. Müller, Fritz Plasser
    Pages 24-42
  4. Paul Webb
    Pages 43-62
  5. Lars Bille, Jørgen Elklit, Mikael V. Jakobsen
    Pages 63-81
  6. Jan Sundberg, Stefan Högnabba
    Pages 82-99
  7. Kay Lawson, Colette Ysmal
    Pages 100-120
  8. Bernhard Boll, Thomas Poguntke
    Pages 121-143
  9. Philip van Praag Jr
    Pages 144-162
  10. David Denemark
    Pages 163-182
  11. Richard S. Katz, Robin Kolodny
    Pages 183-203
  12. Shaun Bowler, David Broughton, Todd Donovan, Joseph Snipp
    Pages 204-222
  13. Shaun Bowler, David M. Farrell
    Pages 223-235
  14. Back Matter
    Pages 237-245

About this book


Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.


campaign Campaigning democracy election election campaign election campaigns elections Electoral Electorate marketing voter

Editors and affiliations

  • Shaun Bowler
    • 1
  • David M. Farrell
    • 2
  1. 1.Department of Political ScienceUniversity of CaliforniaUSA
  2. 2.Department of GovernmentUniversity of ManchesterUK

Bibliographic information