Labour Policies, Language Use and the ‘New’ Economy

The Case of Adventure Tourism

  • Kellie Gonçalves

Part of the Language and Globalization book series (LAGL)

Table of contents

About this book


This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the world’s top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes. 

Kellie Gonçalves is SNSF Marie Heim-Vögtlin Fellow at the English Department of the University of Bern, Switzerland. 


Mobility Poststructuralism Global mobilities Cross-cultural discourses Transcultural texts Globalized economy Tourism studies Migrant workers Interlaken Queenstown Lifestyle migration Ethnography

Authors and affiliations

  • Kellie Gonçalves
    • 1
  1. 1.English DepartmentUniversity of CologneCologneGermany

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