Business Practices in Emerging and Re-Emerging Markets

  • Satyendra Singh

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Introduction

    1. Satyendra Singh
      Pages 1-14
  3. The Emerging Markets

    1. Front Matter
      Pages 15-15
  4. Business and Ethical Orientations

    1. Front Matter
      Pages 43-43
    2. Satyendra Singh
      Pages 69-87
  5. Emerging Lifestyle and Consumer Behavior

    1. Front Matter
      Pages 117-117
    2. Satyendra Singh, Kwaku Appiah-Adu
      Pages 133-150
  6. Emerging Business Practices

    1. Front Matter
      Pages 151-151
    2. Kwaku Appiah-Adu, Satyendra Singh
      Pages 153-165
    3. Ajay Bhalla
      Pages 221-230
    4. Peter M. Lewa
      Pages 231-241
    5. Satyendra Singh
      Pages 243-252
  7. Back Matter
    Pages 253-259

About this book


This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.


business ethics China Emerging Markets ethics management marketing

Authors and affiliations

  • Satyendra Singh
    • 1
  1. 1.Department of Business and AdministrationUniversity of WinnipegCanada

Bibliographic information