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Alleviating Poverty through Business Strategy

  • Editors
  • Charles Wankel
Book

Table of contents

  1. Front Matter
    Pages i-ix
  2. Emmanuel Raufflet, Alain Berranger, Alam Aguilar-Platas
    Pages 33-59
  3. Shelby McIntyre, Albert Bruno, Patrick Guerra
    Pages 99-121
  4. Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie
    Pages 209-231
  5. Back Matter
    Pages 233-246

About this book

Introduction

There is a growing realization that business development is the most effective weapon in fighting world poverty. How the for-profit model can be harnessed to provide the poor with a share in the world's prosperity is discussed through actual cases, and nested in innovative theories of business, social sciences, and philosophy.

Keywords

business strategy development marketing poverty

Bibliographic information