Darwinian Fitness in the Global Marketplace

Analysing the Competition

  • Rajagopal 

Table of contents

  1. Front Matter
    Pages i-xv
  2. Rajagopal
    Pages 1-33
  3. Rajagopal
    Pages 34-65
  4. Rajagopal
    Pages 101-131
  5. Rajagopal
    Pages 132-163
  6. Rajagopal
    Pages 164-190
  7. Rajagopal
    Pages 191-224
  8. Rajagopal
    Pages 225-252
  9. Rajagopal
    Pages 253-263
  10. Back Matter
    Pages 264-295

About this book


Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.


business management strategy

Authors and affiliations

  • Rajagopal 
    • 1
  1. 1.EGADE Business SchoolTecnologico de Monterrey (ITESM)Mexico

Bibliographic information