Establishing a Link Between Meaning and Success Via PBL: Rethinking Entrepreneurship and Communication
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This chapter seeks to explore the relationship between meaning, existential success, and validity in the lifeworld of individuals. We understand the current populist trends as a result, among other things, of the amount and the pace of information in postmodern societies. It appears as if it is not relevant whether statements are valid or not, if their invalidity is only exposed after their desired effect has occurred. Validity is challenged by the countless opportunities to address different markets in different ways. In regard to the success of a message, it appears that meaning and the emotional response created by a message are more important than the validity of the statement. The chapter analyses meaning in the lifeworld of entrepreneurs and students at Aalborg University since the existential success of entrepreneurs highly depends on their ability to create meaning for themselves and their surrounding collaborators. Because the entrepreneurs are all taught in Aalborg University’s problem-based learning model this pedagogy is included in the discussion. The analysis shows how meaning is created and how the relationship between meaning, validity, and success is dialectical and mutually dependent. Finally, based on the analysis, the chapter pinpoints elements that might serve as philosophical guidelines for validity in these populistic times.
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