Advertisement

Instagram Photo-Sharing and Its Relationships with Social Rewards and Social Connectedness

  • Julie MacleanEmail author
  • Yeslam Al-Saggaf
  • Rachel Hogg
Conference paper
  • 299 Downloads
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1253)

Abstract

Previous research has found conflicting results whether social media photo-sharing actually improves or worsens social connectedness. This work explored relationships among social connectedness, photo-sharing and social rewards on the most used online photo-sharing platform, Instagram. The study focused on photo-sharing rather than the passive viewing of photos. The aim was to investigate photo-sharing relationships with social connectedness considering differences of types of social rewards and sharing photos of oneself, which had not been analyzed before. Results from an online survey of 383 participants found Instagram photo-sharing does not have a direct relationship with social connectedness, however, it does have a relationship with social rewards that stimulate elements of face-to-face communication online. Sharing photos of oneself had a more significant relationship with social rewards. The results found positive relationships between social reward satisfaction regardless of the number of social rewards and satisfaction was only impacted negatively when negative comments were received.

Keywords

Instagram Social media Social networking sites Photo-sharing Social rewards Self-disclosure Social connectedness Selfies 

References

  1. 1.
    Malik, A., Dhir, A., Nieminen, M.: Uses and Gratifications of digital photo sharing on Facebook. Telematics Inform. 33(1), 129–138 (2015)CrossRefGoogle Scholar
  2. 2.
    Dohyun, A., Shin, D.D.: H: Is the social use of media for seeking connectedness or for avoiding social isolation? Mechanisms underlying media use and subjective well-being. Comput. Hum. Behav. 29(6), 2453–2462 (2013)CrossRefGoogle Scholar
  3. 3.
    Bevinn, S.J. (ed.): Psychology of emotions, motivations and actions. Nova Science Publish-ers Inc., New York (2011)Google Scholar
  4. 4.
    Cornwell, E.Y., Waite, L.J.: Social disconnectedness, perceived isolation, and health among older adults. J. Health Soc. Behav. 50(1), 31–48 (2009)CrossRefGoogle Scholar
  5. 5.
    Carpenter, C.J., Franklin, B.J., Kotowski, M., Day, J.P.: Evidence for the validity of a social connectedness scale: connectors amass bridging social capital online and offline. Commun. Q. 63(2), 119–134 (2015)CrossRefGoogle Scholar
  6. 6.
    Sharma, A., Sharma, R.: Internet addiction and psychological well-being among college students: a cross-sectional study from Central India. J. Family Med. Primary Care 7(1), 147–151 (2018)CrossRefGoogle Scholar
  7. 7.
    Pittman, M., Reich, B.: SNSs and loneliness: why an Instagram picture may be worth more than a thousand Twitter words. Comput. Hum. Behav. 62, 155–167 (2016)CrossRefGoogle Scholar
  8. 8.
    Alkis, Y., Kadirhan, K., Sat, M.: Development and validation of social anxiety scale for SNSs users. Comput. Hum. Behav. 72, 296–303 (2017)CrossRefGoogle Scholar
  9. 9.
    Schneider, F.M., Zwillich, B., Bindl, M.J., Hopp, F.R., Reich, S., Vorderer, P.: SNSs ostracism: the effects of being excluded online. Comput. Hum. Behav. 73, 385–393 (2017)CrossRefGoogle Scholar
  10. 10.
    Meshi, D.B., Tamir, D.I., Heekeren, H.R.: The emerging neuroscience of SNSs. Trends Cogn. Sci. 19(12), 771–782 (2015)CrossRefGoogle Scholar
  11. 11.
    Lee, C.S., Bakar, N.A.B.A., Dahri, R.B.M., Sin, S.J.: Instagram this! Sharing photos on Instagram. In: 17th International Conference on Asia-Pacific Digital Libraries, Korea, pp. 132–141 (2015)Google Scholar
  12. 12.
    Phua, J., Jin, S.V., Kim, J.: Uses and gratifications of social networking sites for bridging and bonding social capital: a comparison of Facebook, Twitter, Instagram, and Snapchat. Comput. Hum. Behav. 72, 115–122 (2017)CrossRefGoogle Scholar
  13. 13.
    Lee, R.M., Robbins, S.B.: Measuring belongingness: the social connectedness and the social assurance scales. J. Counseling Psychol. 2(2), 232–241 (1995)CrossRefGoogle Scholar

Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

Authors and Affiliations

  1. 1.Charles Sturt UniversityWagga WaggaAustralia

Personalised recommendations