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An Exploratory Approach Towards Fashion E-tail

  • Carolina BozziEmail author
  • Marco Neves
  • Claudia Mont’Alvão
Conference paper
  • 263 Downloads
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1253)

Abstract

This paper is part of a broader study of which the objective is to investigate, map, and discuss the UX throughout the consumer journey when buying apparel online. Clothes possess some characteristics best explored by touch, but this is not possible in online shopping. Consumers are expected to make decisions based on product presentations composed mainly of visual and textual descriptions. In this paper we intend to discuss users’ views towards online shopping and to do so, we have chosen an exploratory approach as our first practical step and conducted exploratory interviews with 24 women, in Portugal, to understand their feelings towards buying clothes online. In a previous study, we conducted exploratory interviews with 19 people in Brazil. We drew a parallel between the two sets of interviews to find differences and similarities.

Keywords

Design UX E-commerce Apparel Human-centered design 

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Copyright information

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

Authors and Affiliations

  • Carolina Bozzi
    • 1
    Email author
  • Marco Neves
    • 1
  • Claudia Mont’Alvão
    • 2
  1. 1.Centro de Investigação em Arquitetura, Urbanismo e Design, Faculdade de ArquiteturaUniversidade de LisboaLisbonPortugal
  2. 2.PUC-Rio | LEUIRio de JaneiroBrazil

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