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The Market for Commercial Information

  • Paul H. Rubin
  • Thomas M. Lenard
Chapter
  • 91 Downloads

Abstract

This chapter examines the functioning of the market for commercial information and the benefits it provides for consumers. The markets discussed here were important before the Internet, but the Internet has greatly increased their efficiency and scope.

Keywords

Personal Information Advertising Agency Internet Advertising Credit Reporting Credit Information 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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    Patrick Barta, “During Heightened Demand, Lenders Customize Home Loans,” The Wall Street Journal, January 5, 2001, online edition.Google Scholar
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    Number of individuals and number of credit bureaus from the Associated Credit Bureau website, http://www.acb-credit.com/, visited March 14, 2001.
  3. 57.
    A legitimate business need is defined in Section 604 of the Fair Credit Reporting Act (FCRA) available at http://www.acb-credit.com/.
  4. 58.
    The Gramm-Leach-Bliley law, as interpreted by a recent court decision, appears to place additional limits on the dissemination of personal credit data. See Individual References Service Group, In. v. FTC, et al., Civil Action No. 00-1828, and Trans Union LLC v. FTC, et al., Civil Action No. 00-2087 (D.D.C. April 30, 2001). The implications of this decision for the commercial information market remain to be seen.Google Scholar
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    See definition in glossary and discussion in Chapter 3. The basic theoretical argument is in Michael Rothschild and Joseph Stiglitz, “Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information,” 90 Quarterly Journal of Economics, 629–649, 1976.Google Scholar
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    “All rates are expressed in cost per thousand (CPM) ad banner impressions.” From DoubleClick’s Rate Card, http://www.doubleclick.net:80/us/advertisers/media/networkinfo/rate-card.asp?asp_object_l=& visited February 22, 2001. Other advertising agencies such as 24/7 have similar statements.
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Copyright information

© Springer Science+Business Media New York 2002

Authors and Affiliations

  • Paul H. Rubin
    • 1
    • 2
  • Thomas M. Lenard
    • 2
  1. 1.Emory UniversityUSA
  2. 2.The Progress & Freedom FoundationUSA

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