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The Development of Eco-labelling Schemes

An Economic Perspective
  • S. Salman Hussain
  • Dae-Woong Lim
Chapter

Abstract

Eco-labelling might be considered as an extension of conventional marketing practices, a profit-driven response by industry to the commercial pressures of green consumer-consciousness. Peattie defines green marketing as ‘the management process responsible for identifying, anticipating and satisfying the requirements of customers and society, in a profitable and sustainable way’ (1992:11). If this definition is adopted then eco-labelling is simply a form of media that communicates information to a (receptive) user on the impact of a firm’s product on the natural environment compared with those of its competitors. An externally verified eco-labelling scheme should then serve to validate such a marketing claims, therein protecting the user from deceptive and/or false environmental information, a phenomenon known as ‘greenwashing’ (Rockness, 1985). The Organization for Economic Cooperation and Development (OECD) interprets the goals of environmental labelling as follows: improving the sales or image of a labeled product; raising the awareness of consumers; providing accurate information; directing manufacturers to account for the environmental impact of their products; and protecting the environment (OECD, 1991).

Keywords

Life Cycle Assessment Product Category Life Cycle Management Green Consumerism Corporate Environmental Performance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • S. Salman Hussain
    • 1
  • Dae-Woong Lim
    • 2
  1. 1.Department of Natural Resource EconomicsSACEdinburghUK
  2. 2.Eco Management Consulting Co.Dongdaemoon-KuSeoulKorea

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