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Green Advertising

Issues and Guidelines
  • Stephen J. Newell
Chapter
  • 306 Downloads

Abstract

This chapter examines the ISO 14000 environmental standard, the basic components of Environmentally Conscious Manufacturing, and gives some examples of how they may be integrated in support of an organization’s environmental policy

Keywords

Environmental Benefit Purchase Intention Federal Trade Commission Target Market Promotional Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • Stephen J. Newell
    • 1
  1. 1.Department of MarketingBowling Green State UniversityUSA

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