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Forecasting New Telecommunication Services at a “Pre-Development” Product Stage

  • Andreas Taschner
Chapter
Part of the Topics in Regulatory Economics and Policy Series book series (TREP, volume 33)

Abstract

Telecommunications has become one of the most dynamic markets with short innovation cycles and a multitude of different players. “Time to market” and cost effective development of products meeting customers’ needs are not only buzzwords, but have become critical success factors, which determine the fate of any player in the industry. Equipment providers, service providers and operators have to claim their position in a global, highly competitive environment. The cost effective development and introduction of innovative products, which meet customer needs and wishes are a major competitive advantage. This stage is one of the most complex and most difficult situations in business. With the failure rate of innovations typically being as high as 70% or 80% (Cooper / Kleinschmidt, 1991), the decision maker has a good chance of error when deciding which products to develop and later launch in the market. This is true for all industries, but especially so for the telecommunications industry with its shortening product life cycles and resulting pressure to be increasingly innovative.

Keywords

Product Stage Mobile Telephone Telecommunication Service Telecommunication Industry Diffusion Curve 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1999

Authors and Affiliations

  • Andreas Taschner
    • 1
  1. 1.Alcatel TelecomUSA

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