An Econometric Study of the Demand for Access to the Internet
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The increased popularity and explosive growth of the Internet have been widely tracked. A recent Business Week survey estimates that 40 million people are internet users, which is in line with an April 1997 FIND/SVP survey estimate that there are among 40-45 million adult users. 1 These numbers are up sharply from estimates obtained from surveys conducted in the fall of 1996. A November Louis Harris & Associates’ survey, for example, estimated that there were 35 million adult users, while IDC Research estimated that adult users in October 1996 were 31.4 million.2 PNR and Associates’ most recent estimate of households that use the Internet is 16%, which compares with an estimate of 14.8% in 1996. 3 These percentages are consistent with the Harris estimates. Thus, there is ample evidence to support the increased popularity of the Internet and the resulting demand in Internet applications.
KeywordsInternet Access Price Elasticity Internet Service Provider Telecommunication Industry Online Access
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