Superficial Versus Senseful Strategy

  • Dan NorenbergEmail author
Part of the Management for Professionals book series (MANAGPROF)


Creating, implementing and executing business strategy is the responsibility of the leadership team. While there are many activities that leadership teams can delegate to others, strategy is not one of them. Few leadership teams disagree with this, and most believe they are doing their best to be successful. Results, however, show that few actually deliver. In this chapter, you are introduced to the five elements of a senseful strategy, namely clarity, connection, collaboration, contribution and consequences. A senseful strategy helps people in your organization act as if they have a sixth sense, enabling everyone in the organization to make choices and take decisions that support the success of your business. Use the senseful strategic scorecard introduced in this chapter to pin point areas of strategic development for your leadership team and your organization.


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Copyright information

© The Author, under exclusive licence to Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.MunichGermany

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