The Culture Driven Game Design Method: Adapting Serious Games to the Players’ Culture

  • C. J. MeershoekEmail author
  • R. Kortmann
  • S. A. Meijer
  • E. Subrahmanian
  • A. Verbraeck
Part of the Studies in the Philosophy of Sociality book series (SIPS, volume 3)


Players of serious games are culturally sensitive agents; by interacting with the game and other players they bring their own culture into the game. This can result in conflicting behaviour that hampers the players to reach the objectives of the game. It is therefore necessary that the design of the game architecture is adjusted to the players’ culture. Currently, game designers typically adjust serious games to their players’ culture by playtesting with their target group. However, since playtesting demands a lot of time, incurs high costs and may spoil the client’s first impression of the game, playtesting is not always possible or desirable. This chapter presents an alternative to playtesting which we call the Culture Driven Game Design Method. This method provides a tool to assess and represent the players’ culture as well as a set of guidelines to process this assessment and avoid conflicts between the players’ culture and the architecture of the game.


Culture Difference Institutional Environment Culture Dimension Potential Conflict Power Distance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



We would like to thank our reviewers for their constructive comments that helped to improve this manuscript.


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • C. J. Meershoek
    • 1
    • 2
    Email author
  • R. Kortmann
    • 2
  • S. A. Meijer
    • 2
  • E. Subrahmanian
    • 2
    • 3
    • 4
  • A. Verbraeck
    • 2
  1. 1.Be InvolvedThe HagueThe Netherlands
  2. 2.Delft University of TechnologyDelftThe Netherlands
  3. 3.Center for Study of Science, Technology, and PolicyBangaloreIndia
  4. 4.Carnegie Mellon UniversityPittsburghUSA

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