Matching and Mismatching Social Contexts
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Social Contexts are specific types of recognised social situation for which specific norms, habits, rules, etc. are developed over time. The unconscious and embedded nature of these make them difficult to change – becoming deeply entrenched over time. How cultures relate can be effected, in detail, on whether contexts in one culture are identified with ones in the other, carrying along with these engrained assumptions and expectations. This chapter explores the implications of social context to the problem of integrating cultures, examining each of the possible subcases in turn. It concludes by noting that how social contexts in different cultures map onto each other (or not) matters greatly in terms of both the outcomes of meeting cultures and the steps that might be taken to facilitate their integration. However the possible interactions are complex and dynamic, so the chapter ends by considering simulations that might start to explore such complexities and outlining some ways to approach this.
KeywordsSocial Context Human Cognition Situational Context Linguistic Context Social Embedding
The research was done under grants GR/T11760/01 and EP/H02171X/1, both from the EPSRC. Its support and that of the MMUBS is gratefully acknowledged.
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