The Internet — On the Verge of a Modem Society?

  • Klaus Goldhammer
  • Ulrich Thomas Lange
Part of the European Communication Council (ECC): Report 1997 book series (EUROCOMM)


Market research and marketing, the predominant rulers of today’s media productions not only turned recipients into target groups and programming into a science of audience or listener flows, but gave new power to the consumer. TV and radio were among the first in an ongoing and sweeping change in the power structure of demand and supply in the media field. Our hypothesis is that the media themselves are undergoing a process of ”privatisation” in terms of their content production. From TV talk shows and ”video diaries” to call-in talk radio or even on-line chat groups: the professional use (and sometimes exploitation) of content provided by private people not only led to a wider appeal of distributed content in terms of a broader scope of topics, but also to a more banal range of subjects. Although generally appealing to recipients and relatively low in production costs, the distracting and quite often trivial media clutter increased.


Content Provider Internet Service Provider Financial Transaction Content Production Internet Society 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Alfred Herrhausen Gesellschaft fur intemationalen Dialog (eds.) (1995) Multimedia Eine revolutionise Herausforderung. Perspektiven der Informationsgesellschaft. Stuttgart: Schaffer-Poeschl.Google Scholar
  2. Altobelli, Claudia Fantapie and Hoffmann, Stefan (1996) Werbuna im Internet. Wie Unternehmen ihren Online-Werbeauftritt planen und optimieren. Ergebnisse der ersten Umfrage unter Internet-werbungtreibenaen. München: MGMGoogle Scholar
  3. Argyle, Katie and Rob Shields (eds.) (1996) Is there a body in the net? In: Shields, Rob (ed.) Cultures of Internet. Virtual Spaces, Real Histories, Living Bodies. London: Sage.Google Scholar
  4. Berners-Lee, Tim (1996) Europe and the info age. Time Magazine, Winter 1996, p. 140-141Google Scholar
  5. Blum, Daniel and Litwack, David (1995) The E-Mail frontier. Emerging markets and evolving technologies. Reading, Massachusetts: Addison-Wesley.Google Scholar
  6. Bollmann, Stefan and Heibach, Christiane (eds.) (1996) Kursbuch Internet. AnschlOsse an Wirtschaft und Politik, Wissenschaft und Kultur. Mannheim: Bollmann.Google Scholar
  7. Booz, Allen & Hamilton (eds.) (1996) Zukunft Multimedia. Grundlagen, Markte und Prespektiven in Deutschland. Frankfurt am Main: IMK.Google Scholar
  8. Cavoukian, Ann and Tapscott, Don (1997) Who knows. Safeguarding your privacy in a networked world. New York: McGraw-Hill.Google Scholar
  9. Coupland, Douglas (1995) microserfs. London: flamingo.Google Scholar
  10. Drake, William J. (editor) (1995) The New Information Infrastructure. Strategies for U.S. Policy. New York: Twentieth Century Fund.Google Scholar
  11. Economist, The (1995) Internet Survey. London, ( Scholar
  12. European Commission (1996) Electronic Publishing Brussels.Google Scholar
  13. Forrest, Edward and Mizerski, Richard (eds.) (1996) Interactive Marketing. The future present. Lincolnwood: NTC Business Books.Google Scholar
  14. Gates, Bill (1995) The road ahead. New York: Penguin.Google Scholar
  15. Gilder, George (1994) Life After Television. New York: W W Norton & Company.Google Scholar
  16. Glaser, Peter (1995) 24 Stunden im 21. Jahrhundert. Onlinesein. Zu Besuch in der Neuesten Welt. Frankfurt a. Main: Zweitausendeins.Google Scholar
  17. Grove, Andrew S. (1996) Only the paranoid survive. New York: Currency and Doubleday.Google Scholar
  18. Hafner, Katie and Lyon, Matthew (1996) Where wizards stay up late. The origins of the Internet. New York: Simon & Schuster.Google Scholar
  19. Hammond, Ray (1996) Digital business. Surviving and thriving in an on-line world. London: Hodder and Stoughton.Google Scholar
  20. Keynes, Jessica (editor) (1995) Technology Trendlines. Technology success stories from today’s visionaries. New York: Van Nostrand Reinhold.Google Scholar
  21. Ludlow, Peter (editor) (1996) High noon on the electronic frontier. Conceptual issues in cyberspace. Cambridge, Massachusetts: MIT Press.Google Scholar
  22. Lynch, Daniel C. and Lundquist, Leslie (1996) Digital money. The new era of Internet commerce. New York: John Wiley & Sons.zbMATHGoogle Scholar
  23. Morgan Stanley (Meeker, Mary and DePuy, Chris) (1996) The Internet Report. New York: Harper Business.Google Scholar
  24. Negroponte, Nicholas (1995) Being Digital. London: Hodder & Stoughton. German: (1995) Total digital. München: Bertelsmann.Google Scholar
  25. Papert, Seymour (1996) The connected family. Bridging the digital generation gap. New York: Longstreet Press.Google Scholar
  26. Pavlik, John V. (1996) New Media Technology. Cultural and Commercial Perspectives. Needham Heights, Massachusetts: Allyn & Bacon.Google Scholar
  27. Shields, Rob (editor) (1996) Cultures of Internet. Virtual spaces, real histories, living bodies. London: Sage.Google Scholar
  28. Stoll, Clifford (1995) Silicon snake oil. Second thoughts on the information highway. New York: Doubleday.Google Scholar
  29. Tapscott, Don (1996) Digital Economy. Promise and peril in the age of networked intelligence. New York: McGraw-Hill.Google Scholar
  30. Turkle, Sherry (1996) Life on the screen. Identity in the age of Internet. New York: Simon & Schuster.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 1997

Authors and Affiliations

  • Klaus Goldhammer
  • Ulrich Thomas Lange
    • 1
  1. 1.BerlinGermany

Personalised recommendations